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~person:"Grunert, Klaus G."
~person:"Hildebrandt, Lutz"
~person:"Huber, Frank"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Book section"
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Konsumentenverhalten
Relationship marketing
Consumer behaviour
21
Theorie
11
Theory
11
Deutschland
10
Germany
10
Market research
5
Marktforschung
5
Automotive market
4
Beziehungsmarketing
4
EU countries
4
EU-Staaten
4
Kfz-Markt
4
Estimation
3
Food consumption
3
Lebensmittelkonsum
3
Schätzung
3
Brand
2
Cluster analysis
2
Clusteranalyse
2
Consumer goods marketing
2
France
2
Frankreich
2
Information behaviour
2
Informationsverhalten
2
Konsumgütermarketing
2
Lebensstil
2
Lifestyle
2
Markenartikel
2
Product labelling
2
Psychology of advertising
2
USA
2
United States
2
Warenkennzeichnung
2
Werbepsychologie
2
Advertising effects
1
Alcohol consumption
1
Alkoholkonsum
1
Automotive industry
1
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Type of publication
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Article
21
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Book section
Article in journal
56
Aufsatz in Zeitschrift
56
Graue Literatur
50
Non-commercial literature
50
Working Paper
31
Arbeitspapier
28
Aufsatz im Buch
21
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Bibliografie
2
Collection of articles of several authors
2
Festschrift
2
Hochschulschrift
2
Sammelwerk
2
Systematic review
2
Thesis
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Conference proceedings
1
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1
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Language
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English
11
German
10
Author
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Grunert, Klaus G.
Hildebrandt, Lutz
Huber, Frank
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumption culture in Europe : insight into the beverage industry
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
New developments and approaches in consumer behavior research
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
21
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1
Ansätze zur Warenkorbanalyse im Handel
Hildebrandt, Lutz
;
Boztuğ, Yasemin
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 217-233)
.
2007
Persistent link: https://www.econbiz.de/10003468164
Saved in:
2
Intercultural consumer classifications in e-commerce
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 561-568)
.
2005
Persistent link: https://www.econbiz.de/10003569653
Saved in:
3
European consumers' acceptance and rejection of novel beef technologies : a qualitative study
Barcellos, Maria D.
;
Kügler, Jens O.
;
Grunert, Klaus G.
; …
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 53-62)
.
2009
Persistent link: https://www.econbiz.de/10003947101
Saved in:
4
Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production
Sonne, Anne-Mette
;
Grunert, Klaus G.
;
Olsen, Nina Veflen
; …
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 63-74)
.
2009
Persistent link: https://www.econbiz.de/10003947112
Saved in:
5
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
6
Processing and acting on nutrition labeling on food : the state of knowledge and new directions for transformative consumer research
Grunert, Klaus G.
;
Bolton, Lisa E.
;
Raats, Monique M.
- In:
Transformative consumer research for personal and …
,
(pp. 333-351)
.
2012
Persistent link: https://www.econbiz.de/10009260769
Saved in:
7
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
8
Drinking motives
Grunert, Klaus G.
;
Rosendahl, Jacob
;
Andronikidis, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 306-332)
.
2013
Persistent link: https://www.econbiz.de/10009720261
Saved in:
9
Eine Simulation zum Test psychologischer Theorien der Preisbewertung
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 255-275)
.
2005
Persistent link: https://www.econbiz.de/10003289267
Saved in:
10
Prozessverfolgende Conjoint Analyse : neue Möglichkeiten der Analyse des Informations- und Entscheidungsverhaltens von Konsumenten
Grunert, Klaus G.
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 501-516)
.
2004
Persistent link: https://www.econbiz.de/10002516500
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