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Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 215-226). 1994
Persistent link: https://www.econbiz.de/10001288170
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Means-end chains and laddering : an inventory of problems and agenda for research
Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin - 1995
Persistent link: https://www.econbiz.de/10000924686
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Nachhaltige Gütesiegel und ihre Rolle im Verbraucherverhalten
Hieke, Sophie; Grunert, Klaus G.; Wills, Josephine - In: CSR und Produktmanagement : langfristige …, (pp. 69-95). 2015
Persistent link: https://www.econbiz.de/10011290700
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A cross-cultural study of cereal food quality perception
Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003882713
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The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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Means-end chains : a means to which end?
Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
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Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010
Persistent link: https://www.econbiz.de/10003933308
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Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
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Processing and acting on nutrition labeling on food : the state of knowledge and new directions for transformative consumer research
Grunert, Klaus G.; Bolton, Lisa E.; Raats, Monique M. - In: Transformative consumer research for personal and …, (pp. 333-351). 2012
Persistent link: https://www.econbiz.de/10009260769
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Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 2-19
Persistent link: https://www.econbiz.de/10009777171