The effects of advertising copy on sensory thoughts and perceived taste
Ryan S. Elder; Aradhna Krishna
| Year of publication: |
2009
|
|---|---|
| Authors: | Elder, Ryan S. ; Krishna, Aradhna |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 5, p. 748-756
|
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945093