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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina; Fan, Linlin; Myruski, Sarah; Yang, Wei; … - In: Canadian journal of agricultural economics : CJAE 72 (2024) 1, pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
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Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling; Samuelsen, Bendik Meling; Pappas, … - In: European journal of marketing 56 (2022) 3, pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
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The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
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Household food consumption in Turkey : a comment
Drichoutis, Andreas C.; Klonaris, Stathis; Lazaridis, … - In: European review of agricultural economics : ERAE 35 (2008) 1, pp. 93-98
Persistent link: https://www.econbiz.de/10003712944
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Acceptance of genetically modified food : comparing consumer perspectives in the United States and South Korea
Nayga, Rodolfo M.; Fisher, Mary Gillett; Onyango, Benjamin - In: Agricultural economics : the journal of the … 34 (2006) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10003325010
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Do consumers value nutritional labels?
Loureiro, Maria L.; Gracia, Azucena; Nayga, Rodolfo M. - In: European review of agricultural economics : ERAE 33 (2006) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10003334141
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Tempt me just a little bit more : the effect of prior food temptation actionability on goal activation and consumption
Geyskens, Kelly; Dewitte, Siegfried; Pandelaere, Mario; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 600-610
Persistent link: https://www.econbiz.de/10003806917
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A cross-cultural study of cereal food quality perception
Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003882713
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Me, myself, and my choices : the influence of private self-awareness on choice
Goukens, Caroline; Dewitte, Siegfried; Warlop, Luk - In: Journal of marketing research : JMR 46 (2009) 5, pp. 682-692
Persistent link: https://www.econbiz.de/10003896364