This study investigated the differences in the consumers’ quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded...

Cereal food production and use show substantial heterogeneity across Europe. For a category central in most EU diets, cereal food quality perception is nevertheless surprisingly understudied. With this in mind, 357 Danish, Lithuanian, and Portuguese citizens were interviewed about the importance...

The main objectives of the present study are to understand how Portuguese consumers perceive beef quality in a real-life purchase environment, which intrinsic and extrinsic quality cues consumers use when evaluating and forming beef quality expectations, and how extrinsic quality cues influence...