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Strategic embeddedness of modularity in alliances : innovation and performance implications
Bouncken, Ricarda B.; Pesch, Robin; Gudergan, Siegfried P. - In: Journal of business research : JBR 68 (2015) 7, pp. 1388-1394
Persistent link: https://www.econbiz.de/10011297957
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Contractual complexity, governance and organisational form in alliances
Schweitzer, Jochen; Gudergan, Siegfried P. - In: International journal of strategic business alliances 2 (2011) 1/2, pp. 26-40
Persistent link: https://www.econbiz.de/10008935615
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The impact of dynamic capabilities on operational marketing and technological capabilities : investigating the role of environmental turbulence
Wilden, Ralf; Gudergan, Siegfried P. - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10010504691
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Strategic implications for (Non-Equity) alliance performance
Gudergan, Siegfried P.; Devinney, Timothy Michael; … - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 451-476
Persistent link: https://www.econbiz.de/10009685138
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Capturing heterogeneity and PLS-SEM prediction ability : alliance governance and innovation
Ratzmann, Martin; Gudergan, Siegfried P.; Bouncken, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4593-4603
Persistent link: https://www.econbiz.de/10011554713