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~person:"Guercini, Simone"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Journal of fashion marketing and management
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Marketing intelligence & planning
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ECONIS (ZBW)
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Fast
fashion
companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
2
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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