Guiette, Alain; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of Business & Industrial Marketing 29 (2014) 7/8, pp. 610-618
Purpose – The purpose of this paper is organizing mindfully for relevant process research on strategic change. This essay arises from an increasing concern that our understanding of strategic change is not delivering meaningful, relevant and true process wisdom that allows researchers to...