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~person:"Guo, Chiquan"
~person:"LAPLACA, PETER J."
~person:"Monroe, Kent B."
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Guo, Chiquan
LAPLACA, PETER J.
Monroe, Kent B.
LaPlaca, Peter J.
71
Laplaca, Peter J.
51
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The effect of unit pricing on product demand and perceived product satisfaction
LAPLACA, PETER J.
-
1973
Persistent link: https://www.econbiz.de/10004852868
Saved in:
2
Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Zhu, Ying
;
Hao, Andy Wei
- In:
Journal of general management
42
(
2016/2017
)
3
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
Saved in:
3
Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Guo, Chiquan
;
Hao, …
- In:
Journal of managerial issues : JMI
29
(
2017
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
Saved in:
4
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
5
MARKETING STRATEGIES FOR A TOUGH ENVIRONMENT
LAPLACA, PETER J.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004660584
Saved in:
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