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We investigate the sensitivity of cross-brand pass-through estimates to two types of pooling: across stores, and across regular price and promotional price weeks. Using the category data from Besanko, Dubeacute; and Gupta (2005), hereafter BDG, we find consistent support across all 11 categories...
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We explore opportunities for targeted pricing for a retailer that only tracks weekly store-level aggregate sales and marketing-mix information. We show that it is possible, using these data, to recover essential features of the underlying distribution of consumer willingness to pay. Knowledge of...
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In this paper we describe the pass-through behavior of a major U.S. supermarket chain for 78 products across 11 categories. Our data set includes retail prices and wholesale prices for stores in 15 retail price zones for a one-year period. For the empirical model, we use a reduced-form approach...
Persistent link: https://www.econbiz.de/10008788039
We investigate the sensitivity of cross-brand pass-through estimates to two types of pooling: across stores, and across regular price and promotional price weeks. Using the category data from Besanko, Dubé, and Gupta (2005), hereafter BDG, we find consistent support across all 11 categories for...
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