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An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti; Pirsch, Julie; Girard, Tulay - In: Journal of global marketing 23 (2010) 4, pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
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Productivity-based hybrid model : learning from the Indo-Japanese and Indian auto sector
Gupta, Shruti; Prasad, Asha - In: Journal of advances in management research : JAMR 8 (2011) 1, pp. 158-171
Persistent link: https://www.econbiz.de/10009260126
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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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Establishing the linkage between internal market orientation and service innovation
Kaur, Gurjeet; Gupta, Shruti - In: Innovations in services marketing and management : …, (pp. 238-264). 2014
Persistent link: https://www.econbiz.de/10010201156
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Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti; Srivastav, Pratish - In: The international review of retail, distribution and … 26 (2016) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
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The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti; Pirsch, Julie - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
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Business orientation of Indian consumer banking
Kaur, Gurjeet; Gupta, Shruti - In: Global business review 13 (2012) 3, pp. 481-507
Persistent link: https://www.econbiz.de/10009671745
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An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti; Chawla, Deepak - In: International journal of Indian culture and business … 23 (2021) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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Antecedents of cause marketing : an assessment of psychographic and demographic factors on the consumer's purchase behaviour
Gupta, Shruti - In: Asia-Pacific journal of management research and innovation 15 (2019) 4, pp. 153-161
Persistent link: https://www.econbiz.de/10012160718