Establishing the linkage between internal market orientation and service innovation
Year of publication: |
2014
|
---|---|
Authors: | Kaur, Gurjeet ; Gupta, Shruti |
Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 238-264
|
Subject: | Personalmarketing | HR marketing | Dienstleistungsmarketing | Services marketing | Innovation | Private Banking | Private banking | Indien | India |
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