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~person:"Gustafsson, Anders"
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Deutschland <DDR>
Marktforschung
Polen
United States
Verbraucherverhalten
Market research
46
Theorie
41
Theory
41
Consumer behaviour
18
Konsumentenverhalten
18
Conjoint analysis
14
Conjoint-Analyse
14
Marketing
12
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8
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8
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7
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Conjoint Measurement
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Market basket analysis
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Einzelhandel
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Nichtparametrisches Verfahren
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Nonparametric statistics
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Retail trade
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Absatz
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Advertising effects
3
Fertigungsprogramm
3
Master production schedule
3
Preis
3
Price
3
Retailing
3
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3
Aggregation
2
Artificial intelligence
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Brand image
2
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Article
28
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English
38
German
9
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Gustafsson, Anders
Hruschka, Harald
Kapferer, Clodwig
62
Malhotra, Naresh K.
48
Green, Paul E.
38
Herrmann, Andreas
35
Homburg, Christian
34
Huber, Frank
33
Kotler, Philip
33
Decker, Reinhold
28
Wildner, Raimund
26
Hildebrandt, Lutz
24
Koziolek, Helmut
23
Pepels, Werner
23
Sarstedt, Marko
23
Bauer, Hans H.
22
Day, George S.
22
Hüttner, Manfred
22
Albers, Sönke
21
Kumar, V.
21
Sheth, Jagdish N.
21
Wiedmann, Klaus-Peter
21
Wind, Yoram
21
Aaker, David A.
20
Kamakura, Wagner A.
20
Kroeber-Riel, Werner
20
Trommsdorff, Volker
20
Wedel, Michel
20
Hair, Joseph F.
19
Berekoven, Ludwig
17
Ferber, Robert
17
Kenning, Peter
17
Kuß, Alfred
17
Zaltman, Gerald
17
Belk, Russell W.
16
Eisend, Martin
16
Helm, Roland
16
Lehmann, Donald R.
16
Tagliacarne, Guglielmo
16
Ulbricht, Walter
16
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
9
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Conjoint measurement : methods and applications
3
OR spectrum : quantitative approaches in management
2
Review of managerial science : RMS
2
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometrics of short and unreliable time series
1
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe Wirtschaftswissenschaften
1
Review of marketing science
1
Schmalenbach business review : sbr
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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1
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
2
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
3
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
4
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
5
Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408227
Saved in:
6
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
-
1992
Persistent link: https://www.econbiz.de/10000873622
Saved in:
7
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
8
Specification and estimation of nonlinear models with dynamic reference prices
Hruschka, Harald
;
Natter, Martin
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 45-54)
.
1996
Persistent link: https://www.econbiz.de/10001319638
Saved in:
9
Die Bestimmung von Absatzreaktionsfunktionen auf der Grundlage von PIMS-Daten
Hruschka, Harald
- In:
Journal of business economics : JBE
63
(
1993
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001138171
Saved in:
10
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
;
Natter, Martin
- In:
Journal of business economics : JBE
63
(
1993
)
5
,
pp. 425-442
Persistent link: https://www.econbiz.de/10001140936
Saved in:
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