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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
~type_genre:"Book section"
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Markenführung
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
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The handbook of communication engagement
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ECONIS (ZBW)
1
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The role of social capital in shaping consumer engagement within online
brand
communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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