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~person:"Guzman, Francisco"
~subject:"Markenführung"
~type_genre:"Sammelwerk"
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Markenführung
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Guzman, Francisco
Baumgarth, Carsten
6
Drees, Norbert
4
Esch, Franz-Rudolf
4
Lips, Peter
4
Melewar, T. C.
4
Ahlert, Dieter
3
Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Schmidt, Holger J.
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Aiello, Gaetano
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Boltz, Dirk-Mario
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Burmann, Christoph
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Christodoulides, George
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Disch, Wolfgang K. A.
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Duguid, Paul
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Fetscherin, Marc
2
Fournier, Susan
2
Gómez-Suárez, Mónica
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Lopes, Teresa da Silva
2
Phau, Ian
2
Schiller, Sören
2
Yagüe Guillén, María Jésus
2
Abimbola, Temi
1
Adlmaier-Herbst, Dieter Georg
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Ahluwalia, Rohini
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Ahmad, Sameena
1
Ailawadi, Kusum L.
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Apéria, Tony
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Armbrecht, Wolfgang
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Arnold, Todd J.
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Avery, Jill
1
Babin, Barry J.
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Baetzgen, Andreas
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Balmer, John M. T.
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Bang, Nguyen
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Baskin, Merry
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Bauer, Hans H.
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Behrens, Stefan Henrik
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Bernitz, Ulf
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The journal of product & brand management
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ECONIS (ZBW)
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Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
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2016
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