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HAVLENA, WILLIAM J.
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Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
HAVLENA, WILLIAM J.
;
GRAHAM, JEFFREY
- In:
Journal of Advertising Research
44
(
2004
)
04
,
pp. 327-332
Persistent link: https://www.econbiz.de/10005624831
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