Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Year of publication: |
2007
|
---|---|
Authors: | Holak, Susan L. ; Matveev, Alexei V. ; Havlena, William J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 6, p. 649-655
|
Subject: | Werbung | Advertising | Mode | Fashion | Russland | Russia |
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