Purpose: In a modern competitive market, business quick decisions are often required at the point of sales to accommodate consumers’ demands. New products demanded for fitting the latest portfolio are considered as new variations and sustainable product development is secured in the...

Purpose: Productisation seems to be a managerial practice as the term is commonly used by practitioners. Industrial managers often comprehend productisation as combining and translating product, or service elements into a whole, that can be offered to customers. Dictionary defines productisation...

Purpose: Customers are typically considered the most important external stakeholders for companies. This study explores how customers are defined by product management and development managers in market-driven development. In addition, customer representation during development is studied....

Purpose The objective of this study is to construct the procedure of business case analysis for rapid productisation. The paper studies the practice of business case analysis to aid collaborative decision making between product management and sales management. Design/Methodology The research is...

Purpose: Virtual product development teams are geographically dispersed and cross-functional, but yet they work on highly interdependent tasks by communicating electronically in work groups. This among other issues presents new challenges for the management of knowledge transfer. Based on...

Purpose – The aim of this paper is to compare the critical issues (quality, cost, flexibility, competitiveness, resource utilization and innovation) of sourcing in manufacturing, service and R&D companies in order to explore the most crucial characteristics of R&D supply chain to define the...

Purpose: Rapid productisation (RP) is a new concept originating from practical challenges. RP is a process of quickly supplementing a company’s product or service offering to meet unexpected customer needs. The objective of this study is to describe how an RP is used and experienced in small-...

Purpose: The main objective of this study is to clarify the current challenges relating to Product Portfolio Management (PPM). Also, any preconditions for active PPM in terms of concepts, processes, tools, KPIs and governance models are analyzed. Design/methodology/approach: Current state...

Business model – nowadays, in other sectors a widely used managerial practice for designing, comparing, and analysing the value creation logic of an organization – is a less discussed and researched concept in the field of construction. Current business model literature sees the concept as...