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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine (ed.); Haase, Michaela (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10010506440
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From the old economy towards the new economy: managing the transformation from the marketing point of view
Haase, Michaela; Kleinaltenkamp, Michael - In: Modern concepts of the theory of the firm : managing …, (pp. 85-109). 2004
Persistent link: https://www.econbiz.de/10001802214
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Property rights design and market process : implications for market theory, marketing theory, and S-D logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
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S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela; Kleinaltenkamp, Michael - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
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Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela; Kleinaltenkamp, Michael - In: Australasian marketing journal 24 (2016) 3, pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
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Verhaltenswissenschaftliche und institutionenökonomische Grundlagen des Marketing: Unterschiede und Gemeinsamkeiten
Haase, Michaela; Kleinaltenkamp, Michael - In: Fundierung des Marketing : verhaltenswissenschaftliche …, (pp. 31-41). 2004
Persistent link: https://www.econbiz.de/10002132137
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S-D Logic as an Example of Non-Cumulative Scientific Progress in the Marketing Discipline
Haase, Michaela; Kleinaltenkamp, Michael - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10010102200
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Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10008999452
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Sustainable Development of Markets and Marketing Systems in a Globalized World
Haase, Michaela; Kleinaltenkamp, Michael; Layton, Roger; … - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 155-156
Persistent link: https://www.econbiz.de/10009960474
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Sustainable Development of Markets and Marketing Systems in a Globalized World
Haase, Michaela; Kleinaltenkamp, Michael; Layton, Roger; … - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 430-431
Persistent link: https://www.econbiz.de/10009812907