//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hackley, Christopher E."
~person:"Stafford, Marla Royne"
~subject:"Kinder"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Target group
Werbung
38
Advertising
37
Advertising effects
18
Werbewirkung
18
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
8
Online-Marketing
8
Marketing management
6
Marketingmanagement
6
Children
5
Zielgruppe
5
Gesundheit
4
Health
4
Marketing
4
Brand
3
Communication
3
Kommunikation
3
Markenartikel
3
Sales promotion
3
Social Web
3
Social web
3
Advertising industry
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Computerspiel
2
Consumer socialization
2
Creativity
2
Gewalt
2
Jugendliche
2
Kreativität
2
Markenführung
2
Media usage
2
Mediennutzung
2
Satisfaction
2
Verkaufsförderung
2
Video game
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Language
All
English
6
Author
All
Hackley, Christopher E.
Stafford, Marla Royne
Hudders, Liselot
10
Buijzen, Moniek
8
Pelsmacker, Patrick de
8
Rozendaal, Esther
7
Carlson, Les
6
De Jans, Steffi
6
Reijmersdal, Eva A. van
6
Vanwesenbeeck, Ini
6
Bakir, Aysen
5
Cauberghe, Veroline
5
Galeotti, Andrea
5
Terlutter, Ralf
5
Pepall, Lynne
4
Puntoni, Stefano
4
Suziedelyte, Agne
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
Aitken, Robert
3
An, Soontae
3
Cassia, Fabio
3
Castonguay, Jessica
3
Cauberghe, Verolien
3
Daems, Kristien
3
Esmaeilpour, Fariba
3
Evans, Nathaniel J.
3
Hoy, Mariea Grubbs
3
Matthes, Jörg
3
Mei, Shue
3
Moons, Ingrid
3
Moraga-González, José Luis
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
Olšanová, Květa
3
Panic, Katarina
3
Ponnet, Koen
3
Reeve, Belinda
3
Reiff, Joseph
3
Shin, Jiwoong
3
more ...
less ...
Published in...
All
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of customer behaviour
1
SAGE library in marketing
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
2
"Generation Z" children's adaption to digital consumer culture : a critical literature review
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010415667
Saved in:
3
Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
Saved in:
4
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
5
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
6
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->