The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Year of publication: |
2021
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Authors: | Stafford, Marla Royne ; Pounders, Kathrynn |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 4, p. 487-490
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Subject: | advertising and society | children, vulnerable populations | Consumer well-being | health messaging | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Gesundheit | Health | Werbewirkung | Advertising effects | Zufriedenheit | Satisfaction | Zielgruppe | Target group |
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