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Hada, Mahima
Bhardwaj, Pradeep
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.
;
Hada, Mahima
;
Raju, Jagmohan Singh
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
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