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Haghirian, Parissa (contributor) - 2011

Persistent link: https://www.econbiz.de/10008759057

Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria

Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32

Persistent link: https://www.econbiz.de/10009490139

Cross-cultural consumer perceptions of advertising via mobile devices : some evidence from Europe and Japan

Haghirian, Parissa; Madlberger, Maria - In: Global mobile commerce : strategies, implementation, …, (pp. 215-232). 2008

Persistent link: https://www.econbiz.de/10003555876

Routledge handbook of Japanese business and management

Haghirian, Parissa (ed.) - 2016

pt. 1. Historical perspectives on Japanese management -- pt. 2. Structure and theory of the Japanese firm -- pt. 3. The corporate environment in Japan -- pt. 4. The Japanese work environment -- pt. 5. The Japanese market -- pt. 6. Manufacturing and logistics -- pt. 7. Interaction and...

Persistent link: https://www.econbiz.de/10013179746

Routledge handbook of Japanese business and management

Haghirian, Parissa (ed.) - 2016

Persistent link: https://www.econbiz.de/10013489209