Payan, Janice M.; Svensson, Göran; Awuah, Gabriel; … - In: International Marketing Review 27 (2010) 5, pp. 541-561
Purpose – The purpose of this paper is to develop a cross‐cultural RELQUAL‐scale in supplier‐distributor relationships in Sweden and the USA. Design/methodology/approach – The Swedish and US sampling frames consisted each of a random sample of 600 owners and managers of distribution...
