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Marketing research
Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009
Persistent link: https://www.econbiz.de/10003979936
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Marketing research : in a digital information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
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Essentials of marketing research
Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald - 1999
Persistent link: https://www.econbiz.de/10013408227
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Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald - 2000
Persistent link: https://www.econbiz.de/10013408246
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Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald - 1992
Persistent link: https://www.econbiz.de/10000873622
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Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - In: Marketing : journal of research and management 2 (2006) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003391506