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~person:"Hair, Joseph F."
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Germany"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Market research
49
Theorie
32
Theory
32
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20
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20
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Hair, Joseph F.
Hruschka, Harald
Bruhn, Manfred
99
Kapferer, Clodwig
62
Pepels, Werner
56
Homburg, Christian
54
Wiedmann, Klaus-Peter
50
Malhotra, Naresh K.
48
Huber, Frank
46
Bauer, Hans H.
41
Kuß, Alfred
39
Green, Paul E.
38
Herrmann, Andreas
36
Kotler, Philip
35
Meffert, Heribert
34
Ahlert, Dieter
32
Albers, Sönke
32
Diller, Hermann
30
Heinemann, Gerrit
30
Wildner, Raimund
29
Decker, Reinhold
28
Kenning, Peter
28
Esch, Franz-Rudolf
27
Fritz, Wolfgang
26
Hildebrandt, Lutz
26
Backhaus, Klaus
25
Kreutzer, Ralf T.
25
Kroeber-Riel, Werner
25
Sarstedt, Marko
25
Tomczak, Torsten
25
Fantapié Altobelli, Claudia
24
Helm, Roland
23
Koziolek, Helmut
23
Trommsdorff, Volker
23
Day, George S.
22
Hüttner, Manfred
22
Sheth, Jagdish N.
22
Krafft, Manfred
21
Wind, Yoram
21
Aaker, David A.
20
Kamakura, Wagner A.
20
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10
McGraw-Hill/Irwin series in marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business economics : JBE
3
Journal of marketing education : JME
2
OR spectrum : quantitative approaches in management
2
Review of managerial science : RMS
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometrics of short and unreliable time series
1
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
1
International journal of market research
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing : journal of research and management
1
McGraw Hill higher education
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe Wirtschaftswissenschaften
1
Review of marketing science
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
4
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1
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
2
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
3
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
4
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
5
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
6
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
7
Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408227
Saved in:
8
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
-
2000
Persistent link: https://www.econbiz.de/10013408246
Saved in:
9
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
-
1992
Persistent link: https://www.econbiz.de/10000873622
Saved in:
10
Specification and estimation of nonlinear models with dynamic reference prices
Hruschka, Harald
;
Natter, Martin
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 45-54)
.
1996
Persistent link: https://www.econbiz.de/10001319638
Saved in:
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