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~person:"Hair, Joseph F."
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Deutschland <DDR>
Interview
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Market research
49
Theorie
32
Theory
32
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20
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20
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10
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Hair, Joseph F.
Hruschka, Harald
Kapferer, Clodwig
62
Malhotra, Naresh K.
48
Bruhn, Manfred
44
Green, Paul E.
38
Huber, Frank
37
Pepels, Werner
36
Herrmann, Andreas
35
Homburg, Christian
34
Kotler, Philip
34
Decker, Reinhold
28
Wildner, Raimund
26
Hildebrandt, Lutz
25
Wiedmann, Klaus-Peter
25
Sarstedt, Marko
24
Koziolek, Helmut
23
Albers, Sönke
22
Bauer, Hans H.
22
Day, George S.
22
Hüttner, Manfred
22
Sheth, Jagdish N.
22
Wind, Yoram
21
Aaker, David A.
20
Kamakura, Wagner A.
20
Kroeber-Riel, Werner
20
Kumar, V.
20
Trommsdorff, Volker
20
Wedel, Michel
20
Berekoven, Ludwig
17
Ferber, Robert
17
Kenning, Peter
17
Kuß, Alfred
17
Zaltman, Gerald
17
Belk, Russell W.
16
Helm, Roland
16
Krafft, Manfred
16
Lehmann, Donald R.
16
Tagliacarne, Guglielmo
16
Ulbricht, Walter
16
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9
McGraw-Hill/Irwin series in marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business economics : JBE
3
Journal of marketing education : JME
2
OR spectrum : quantitative approaches in management
2
Review of managerial science : RMS
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometrics of short and unreliable time series
1
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
1
International journal of market research
1
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1
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1
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1
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1
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1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe Wirtschaftswissenschaften
1
Review of marketing science
1
Schmalenbach business review : sbr
1
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1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
4
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1
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
2
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
3
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
4
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
5
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
6
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
7
Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408227
Saved in:
8
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
-
1992
Persistent link: https://www.econbiz.de/10000873622
Saved in:
9
Specification and estimation of nonlinear models with dynamic reference prices
Hruschka, Harald
;
Natter, Martin
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 45-54)
.
1996
Persistent link: https://www.econbiz.de/10001319638
Saved in:
10
Die Bestimmung von Absatzreaktionsfunktionen auf der Grundlage von PIMS-Daten
Hruschka, Harald
- In:
Journal of business economics : JBE
63
(
1993
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001138171
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