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International journal of advertising : the quarterly review of marketing communications
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo
;
Haley, Eric
;
Yang, Kiseol
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
Saved in:
2
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo
;
Haley, Eric
;
Yang, Kiseol
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010119907
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