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Wünsche erfüllen statt Produkte verkaufen : Marktsegmentierung hat ihre Tücken ; finden Sie lieber heraus, wobei Ihre Kunden Unterstützung brauchen, und schaffen Sie Produkte, die...
Christensen, Clayton M.; Cook, Scott; Hall, Taddy - In: Marketing - wie Sie Kunden gewinnen und halten, (pp. 7-17). 2007
Persistent link: https://www.econbiz.de/10003545022
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Know your customers' : "jobs to be done"
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; … - In: Harvard business review : HBR 94 (2016) 9, pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
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Erledigen Sie die Jobs Ihrer Kunden
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; … - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 10, pp. 32-43
Persistent link: https://www.econbiz.de/10011541006
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Besser als der Zufall : "Jobs to be done" – die Strategie für erfolgreiche Innovation
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; … - 2017
Persistent link: https://www.econbiz.de/10011654659
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Du mauvais usage du marketing : raisons et remèdes - Harvard Business Review
Christensen, Clayton M.; Cook, Scott; Hall, Taddy - In: Problèmes économiques : le meilleur de la presse et … (2006) 2894, pp. 36-39
Persistent link: https://www.econbiz.de/10007423972
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Marketing Malpractice: The Cause and the Cure - Markets are simple when you look at them from the point of view of your customers. They have a job to do. You have a product or serv...
Christensen, Clayton M.; Cook, Scott; Hall, Taddy - In: Harvard business review : HBR (2005), pp. 74-85
Persistent link: https://www.econbiz.de/10005919747
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Competing against luck : the story of innovation and customer choice
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; … - 2016 - First edition
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
Persistent link: https://www.econbiz.de/10013482901