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Dynamic pricing
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Ham, Sung H.
He, Chuan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Production and Operations Management
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The promise and peril of dynamic targeted pricing
Ham, Sung H.
;
He, Chuan
;
Zhang, Dan
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1150-1165
Persistent link: https://www.econbiz.de/10013471076
Saved in:
2
Strategic Implications of Confirmation Bias‐Inducing Advertising
Bagchi, Rajesh
;
Ham, Sung H.
;
He, Chuan
- In:
Production and Operations Management
29
(
2020
)
6
,
pp. 1573-1596
Persistent link: https://www.econbiz.de/10012283774
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