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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
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How consumer reviews persuade through narratives
Hamby, Anne; Daniloski, Kim; Brinberg, David - In: Journal of business research : JBR 68 (2015) 6, pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
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Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne; Brinberg, David - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
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Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
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The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne; Jones, Niusha - In: Journal of advertising 51 (2022) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
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Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne; Orazi, Davide; Moreau, Patrick - In: Journal of business research : JBR 170 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014534997