Although researchers have begun to recognize commitment as a multi-component construct, they missed examining profitability-related effects. We contribute to this research field by succeeding in linking a four-component model - consisting of affective, calculative, locked-in, and normative...

Firms operating multiple channels as parallel routes to market face intense pressure to ensure superior customer satisfaction in their entire channel system. Relying on the structural alignment framework, the authors argue that to address this challenge, providers of concurrent channels should...