Reconceptualizing value creation : exploring the role of goal congruence in the co-creation process
Year of publication: |
2022
|
---|---|
Authors: | Sheng, Margaret L. ; Natalia, Natalia ; Hsieh, C. Y. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-14
|
Subject: | Customer satisfaction and loyalty | Customer value | Goal congruence | Organizational socialization | Service dominant logic | Value in use | Kundenwert | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Betriebswirtschaftliches Ziel | Corporate objective | Soziale Werte | Social values |
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