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Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; El … - In: The journal of product & brand management 25 (2016) 7, pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
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Attracting foreign direct investment : location branding and marketing
Hamzaoui-Essoussi, Leila; Papadopoulos, Nicolas G.; El … - In: Promoting and managing international investment : …, (pp. 117-137). 2020
Persistent link: https://www.econbiz.de/10012214116
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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...
Jaffe, Eugene D. - In: Africa journal of management 1 (2015) 1/4, pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
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From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; … - In: The Routledge companion to contemporary brand management, (pp. 458-472). 2016
Persistent link: https://www.econbiz.de/10011515464
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A comparative cross-national examination of online investment promotion
El Banna, Alia; Hamzaoui-Essoussi, Leila; Papadopoulos, … - In: Journal of euromarketing 25 (2016) 3/4, pp. 131-146
Persistent link: https://www.econbiz.de/10011633973