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Biases in valuation vs. usage of innovative product features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924419
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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Technological expectation and consumer preferences for product form
Chung, Seh Woong; Han, Jin K.; Sohn, Yong Seok - In: Journal of business research : JBR 65 (2012) 9, pp. 1290-1294
Persistent link: https://www.econbiz.de/10009562032
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products
Han, Jin K.; Chung, Seh Woong; Sohn, Yong Seok - In: Psychology & marketing 35 (2018) 12, pp. 913-922
Persistent link: https://www.econbiz.de/10011970103