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~person:"Han, Jin K."
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Value brands : cheap or trendy...
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Consumer behaviour
6
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Han, Jin K.
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
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87
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85
Lusk, Jayson L.
85
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84
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82
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82
Sheth, Jagdish N.
81
Khare, Arpita
80
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
Wansink, Brian
66
Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Walsh, Gianfranco
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
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57
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56
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Journal of business research : JBR
2
Brand management ; Vol. 3
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
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ECONIS (ZBW)
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1
Biases in valuation vs. usage of innovative product features
Meyer, Robert J.
;
Zhao, Shenghui
;
Han, Jin K.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
Saved in:
2
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
3
The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
4
Technological expectation and consumer preferences for product form
Chung, Seh Woong
;
Han, Jin K.
;
Sohn, Yong Seok
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10009562032
Saved in:
5
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
6
What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products
Han, Jin K.
;
Chung, Seh Woong
;
Sohn, Yong Seok
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 913-922
Persistent link: https://www.econbiz.de/10011970103
Saved in:
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