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~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
~type_genre:"Sammelwerk"
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Handayani, Putu Wuri
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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