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Emotional responses to marketing communication
Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009
Persistent link: https://www.econbiz.de/10003766121
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Attitudes and consumer behaviour
Hansen, Flemming - In: European marketing research review 2 (1967) 2, pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
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Developments in penetration of special collector products
Hansen, Flemming - In: Readings in Danish theory of marketing, (pp. 309-316). 1966
Persistent link: https://www.econbiz.de/10003570438
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The perception of media contents by producers and audience
Hansen, Flemming - In: Esomar congress (1976), pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
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The role of beliefs and values in prediction of consumer choices
Hansen, Flemming - In: Esomar congress (1970)
Persistent link: https://www.econbiz.de/10003570459
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An alternative theory of the advertising communication process
Hansen, Flemming - 1983
Persistent link: https://www.econbiz.de/10002602658
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Consumer choice behavoir : an experimental approach
Hansen, Flemming - In: Journal of marketing research : JMR 6 (1969) 4, pp. 436-443
Persistent link: https://www.econbiz.de/10002602673
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Efterkontrol med reklamen
Hansen, Flemming - In: Erhvervsøkonomiske artikler, (pp. 97-111). 1964
Persistent link: https://www.econbiz.de/10002602679
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Kan virkningerne af øget reklame-TV-dækning i Danmark undersøges?
Hansen, Flemming - 1983
Persistent link: https://www.econbiz.de/10002602733
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Måleproblemer i samfundsvidenskaberne
Hansen, Flemming - 1979
Persistent link: https://www.econbiz.de/10002602742