Narrow search
Showing 1 - 10 of 11
Cover Image
Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Cover Image
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Cover Image
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Cover Image
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Cover Image
Consumer socialization agency in tourism decisions
Aleti, Torgeir; Ilicic, Jasmina; Harrigan, Paul - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Cover Image
Entrepreneurial marketing in SMEs : the key capabilities of e-CRM
Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 40-64
Persistent link: https://www.econbiz.de/10009660960
Cover Image
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Cover Image
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Cover Image
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman; Harrigan, Paul; Roy, Sanjit - In: Journal of strategic marketing 29 (2021) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Cover Image
Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751