Kenning, Peter; Hartleb, Vivian; Schneider, Helmut - In: International Journal of Retail & Distribution Management 39 (2011) 5, pp. 363-382
Purpose – This paper aims to add insights on consumers' price knowledge in food retailing using a theory‐based multi‐method approach. Design/methodology/approach – The paper provides data from one questionnaire and two experimental studies. The aim of the first study was to address price...