Implizites Preiswissen von Konsumenten : wirklich genauer als ihr explizites Preiswissen?
Year of publication: |
2009
|
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Authors: | Schneider, Helmut ; Kenning, Peter ; Hartleb, Vivian ; Eberhardt, Tim |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 31.2009, 4, p. 219-233
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Preis | Price | Messung | Measurement |
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