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How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy; Hartley, Nicole; Vanman, Eric; Phau, Ian - In: Journal of retailing and consumer services 31 (2016), pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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Revisiting (dis)fluency : metacognitive difficulty as a novelty cue that evokes feeling-of-interest
Sung, Billy; Vanman, Eric J.; Hartley, Nicole - In: Psychology & marketing 39 (2022) 8, pp. 1451-1466
Persistent link: https://www.econbiz.de/10013280113
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Interest, but not liking, drives consumer preference toward novelty
Sung, Billy; Vanman, Eric; Hartley, Nicole - In: Australasian marketing journal 27 (2019) 4, pp. 242-248
Persistent link: https://www.econbiz.de/10012153386
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Objective vs subjective design newness
Sung, Billy; Hartley, Nicole; Vanman, Eric; Hooshmand, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1482-1502
Persistent link: https://www.econbiz.de/10013391104