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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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HELP : for a life without tobacco ; a case study on demarketing across two levels
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco; … - In: Marketing intelligence & planning 27 (2009) 4, pp. 486-502
Persistent link: https://www.econbiz.de/10009526342
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Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7, pp. 1140-1165
Persistent link: https://www.econbiz.de/10008437642
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HELP - for a life without tobacco: a case study on demarketing across two levels
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco; … - In: Marketing intelligence & planning 27 (2009) 4, pp. 486-502
Persistent link: https://www.econbiz.de/10008259438
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Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Hassan, Louise; Walsh, Gianfranco; Shiu, Edward; … - In: Journal of advertising : official publication of the … 36 (2007) 2, pp. 15-32
Persistent link: https://www.econbiz.de/10008125576