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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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Managing organizational expression
Schultz, Majken; Hatch, Mary Jo - 2009
Persistent link: https://www.econbiz.de/10003786873
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Organizations : a very short introduction
Hatch, Mary Jo - 2011
Persistent link: https://www.econbiz.de/10009011482
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A comment at the border between institutional and organizational culture theories
Schultz, Majken; Hinings, Christopher R. - In: Journal of management inquiry 21 (2012) 1, pp. 107-108
Persistent link: https://www.econbiz.de/10009505365
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Conversation at the border between organizational culture theory and institutional theory
Hatch, Mary Jo; Zilber, Tammar - In: Journal of management inquiry 21 (2012) 1, pp. 94-97
Persistent link: https://www.econbiz.de/10009505372
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Bringing culture back from institutional Siberia
Hatch, Mary Jo - In: Journal of management inquiry 21 (2012) 1, pp. 84-87
Persistent link: https://www.econbiz.de/10009505377
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The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo; Schultz, Majken - In: Scandinavian journal of management 29 (2013) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
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A cultural perspective on corporate branding : the case of LEGO Group
Schultz, Majken; Hatch, Mary Jo - In: Brand culture, (pp. 15-33). 2005
Persistent link: https://www.econbiz.de/10003239230
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Organizational identity : a reader
Hatch, Mary Jo (ed.) - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001786565