Web-based customer panels and web-based multimedia capabilities offer the potential to get information from customers rapidly and iteratively based on virtual product profiles. However, web-based respondents are impatient and wear out more quickly. At the same time, in commercial applications,...

We propose and test new "polyhedral" question design and estimation methods that use recent developments in mathematical programming. The methods are designed to offer accurate estimates after relatively few questions in problems involving many parameters. With polyhedral question design, each...

Choice-based conjoint analysis (CBC) is used widely in marketing for product design, segmentation, and marketing strategy. We propose and test a new "polyhedral" question-design method that adapts each respondent's choice sets based on previous answers by that respondent. Individual adaptation...