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Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
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Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang; Hutter, Katja; Füller, Johann; … - In: Creativity and innovation management 24 (2015) 3, pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
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The role of professionalism in innovation contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Long range planning : LRP ; international journal of … 50 (2017) 2, pp. 243-259
Persistent link: https://www.econbiz.de/10011706284
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Firestorms : modeling conflict diffusion and management strategies in online communities
Hauser, Florian; Hautz, Julia; Hutter, Katja; Füller, … - In: The journal of strategic information systems : … 26 (2017) 4, pp. 285-321
Persistent link: https://www.econbiz.de/10011792968
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Open strategy : a new strategy paradigm
Matzler, Kurt; Füller, Johann; Koch, Britta; Hautz, Julia - In: Strategie und Leadership : Festschrift für Hans H. …, (pp. 37-55). 2014
Persistent link: https://www.econbiz.de/10010236402
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Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja; Hautz, Julia; Füller, Johann; Matzler, Kurt - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 4, pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
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User roles and contributions in innovation-contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307
Persistent link: https://www.econbiz.de/10010401638