Similar Search Results

Glory Out of Reflected Failure: The examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport Management Review 17 (2014) 3, pp. 243-253

Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff … using qualitative analysis to investigate the way fans make meaning of the rivalry. Intercollegiate football and men … guided the investigation (Tajfel, 1974), and four themes were identified regarding fan reactions to rivalry: (1 …

Persistent link: https://www.econbiz.de/10010906936

Glory out of reflected failure : the examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport management review 17 (2014) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10010401083

Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group

Havard, Cody T.; Ferrucci, Patrick; Ryan, Timothy D. - In: Journal of marketing communications 27 (2021) 1, pp. 20-30

Persistent link: https://www.econbiz.de/10012424755

Walk in someone else's shoes : fan group behavior and rivalry in sport and athletic footwear brands

Havard, Cody T.; Reams, Lamar; Hutchinson, Michael - In: Review of marketing science 21 (2023) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10014364886