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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004715270
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2001 - 8. ed.
Persistent link: https://www.econbiz.de/10004756249
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Consumer behaviour : implications for marketing strategy
Neal, Cathy; Quester, Pascale G.; Hawkins, Del I. - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10004881229