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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus

Chatterjee, Subimal; Malshe, Ashwin Vinod; Heath, Timothy B. - In: Journal of Business Research 63 (2010) 12, pp. 1290-1294

We investigate if presenting a brand's promotion and prevention features in homogenous blocks (e.g., two promotion features followed by two prevention features -- a toothpaste that freshens breath, whitens teeth, stops plaque buildup and prevents cavities) as opposed to alternating their...

Persistent link: https://www.econbiz.de/10008871430

Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty

Chatterjee, Subimal; Heath, Timothy B. - In: Organizational Behavior and Human Decision Processes 67 (1996) 2, pp. 144-155

Persistent link: https://www.econbiz.de/10005431054

Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses

Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93

Persistent link: https://www.econbiz.de/10011410751

Tradeoff between time and money : the asymmetric consideration of opportunity costs

Chatterjee, Subimal; Rai, Dipankar; Heath, Timothy B. - In: Journal of business research : JBR 69 (2016) 7, pp. 2560-2566

Persistent link: https://www.econbiz.de/10011491403

The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus

Chatterjee, Subimal; Malshe, Ashwin Vinod; Heath, Timothy B. - In: Journal of business research : JBR 63 (2010) 12, pp. 1290-1294

Persistent link: https://www.econbiz.de/10008747496

How consumers value transactions that entail using windfall money to offset missed price discounts

Chatterjee, Subimal; Jiraporn, Napatsorn; Heath, Timothy B. - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1113-1132

Persistent link: https://www.econbiz.de/10010388094

The susceptibility of mental accounting principles to evaluation mode effects

Chatterjee, Subimal; Heath, Timothy B.; Min, Junhong - In: Journal of behavioral decision making 22 (2009) 2, pp. 120-137

Persistent link: https://www.econbiz.de/10003874246

Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages

Heath, Timothy B.; Ryu, Gangseog; Chatterjee, Subimal; … - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 291-308

Persistent link: https://www.econbiz.de/10006660730

Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence

Heath, Timothy B.; Chatterjee, Subimal; France, Karen Russo - In: Journal of consumer research : JCR ; an … 22 (1995) 1, pp. 90-97

Persistent link: https://www.econbiz.de/10006681643

Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence

Heath, Timothy B.; Chatterjee, Subimal - In: Journal of consumer research : JCR ; an … 22 (1995) 3, pp. 268-284

Persistent link: https://www.econbiz.de/10006683202