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~person:"Heckman, James J."
~person:"Sheth, Jagdish N."
~person:"Vanberg, Viktor"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Konsumentenverhalten
Theorie
39
Theory
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Consumer behaviour
19
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6
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6
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Heckman, James J.
Sheth, Jagdish N.
Vanberg, Viktor
Jacoby, Jacob
8
Bettman, James R.
6
Hippner, Hajo
4
Krafft, Manfred
4
Wilde, Klaus D.
4
Becker-Leifhold, Carolin
3
Heuer, Mark
3
Lewis, Alan
3
Wiedmann, Klaus-Peter
3
Barrio-García, Salvador del
2
Bauer, Hans H.
2
Belk, Russell W.
2
Christensen, Glenn L.
2
Hansen, Ursula
2
Haucap, Justus
2
Hennigs, Nadine
2
Herstatt, Cornelius
2
Hesse, Jürgen
2
Holbrook, Morris B.
2
Kassarjian, Harold H.
2
Keller, Margit
2
Khosrowpour, Mehdi
2
Kohlbacher, Florian
2
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2
McCabe, Maryann
2
Mick, David Glen
2
Neuner, Michael
2
Peters, Kay
2
Porcu, Lucia
2
Reisch, Lucia A.
2
Rinas, Diane
2
Scherhorn, Gerhard
2
Schmidt, Sascha Leonard
2
Straubhaar, Thomas
2
Ackerman, Frank
1
Akca, Selin
1
Aktaş, Hasret
1
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Legends in consumer behavior
17
Legends in marketing
2
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ECONIS (ZBW)
19
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1
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
2
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
3
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
4
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
5
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
6
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
7
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
8
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
9
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
10
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
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