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The impact of research intensity on holding period returns for pharmaceutical investments : an analysis by primary line of trade
McGrath, Leanne C.; Heiens, Richard A.; Leach, Robert T. - In: Journal of business and economic perspectives 35 (2009) 2, pp. 64-72
Persistent link: https://www.econbiz.de/10003970907
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The contribution of intangible assets and expenditures to shareholder value
Heiens, Richard A.; Leach, Robert T.; McGrath, Leanne C. - In: Journal of strategic marketing 15 (2007) 2/3, pp. 149-159
Persistent link: https://www.econbiz.de/10003493947
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The contribution of intangible assets and expenditures to shareholder value
Heiens, Richard A.; Leach, Robert T.; Mcgrath, Leanne C. - In: Journal of strategic marketing 15 (2007) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10007739486
Cover Image
The impact of research intensity on holding period returns for pharmaceutical investments : an analysis by primary line of trade
McGrath, Leanne C.; Heiens, Richard A.; Leach, Robert T. - In: Journal of business and economic perspectives 35 (2009) 2, pp. 64-72
Persistent link: https://www.econbiz.de/10009881001